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The woolly mammoth (Mammuthus primigenius) is a species of mammoth that lived during the Pleistocene epoch, and was one of the last in a line of mammoth species, beginning with Mammuthus subplanifrons in the early Pliocene. The woolly mammoth diverged from the steppe mammoth about 400,000 years ago in eastern Asia. Its closest extant relative […]

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The company was founded by Nick Woodman in 2002. Woodman started the company following a 2002 surf trip to Australia in which he was hoping to capture quality action photos of his surfing, but could not because amateur photographers could not get close enough, or obtain quality equipment at reasonable prices. His desire for a camera […]